{"id":1586,"date":"2022-07-02T20:13:24","date_gmt":"2022-07-02T20:13:24","guid":{"rendered":"https:\/\/josecarlosdemier.com\/?p=1586"},"modified":"2022-07-02T20:13:27","modified_gmt":"2022-07-02T20:13:27","slug":"un-jeep-wrangler-4xe-presenta-un-bebe-carnotauro-en-la-nueva-campana-jurasica","status":"publish","type":"post","link":"https:\/\/josecarlosdemier.com\/en\/un-jeep-wrangler-4xe-presenta-un-bebe-carnotauro-en-la-nueva-campana-jurasica\/","title":{"rendered":"Un Jeep Wrangler 4xe presenta un beb\u00e9 carnotauro en la nueva campa\u00f1a &#8220;jur\u00e1sica&#8221;"},"content":{"rendered":"\n<p>Con un encuentro virtual con la prensa, la marca Jeep present\u00f3 la nueva campa\u00f1a global de marketing protagonizada por el Jeep Wrangler 4xe y un beb\u00e9 carnotauro para acompa\u00f1ar el estreno de la pel\u00edcula con la que concluye la legendaria saga <em>Jurassic<\/em>, <em>Jurassic World Dominion<\/em>.<br><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>En los Estados Unidos la campa\u00f1a incluye entre otras iniciativas un comercial de un minuto para redes sociales y una versi\u00f3n de treinta segundos para televisi\u00f3n, material \u201c<em>behind-the-scenes<\/em>\u201d y eventos exclusivos para miembros de la comunidad &#8220;Jeep Wave&#8221;, el programa de fidelizaci\u00f3n de propietarios de la marca. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br>El comercial ya est\u00e1 disponible desde el 1 de junio, D\u00eda Nacional del Dinosaurio, en las redes sociales de la Jeep y est\u00e1 protagonizado por un <a href=\"https:\/\/queautocompro.com\/jeep-wrangler-4xe-hibrido-enchufable\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jeep Wrangler 4xe<\/a> y un carnotauro reci\u00e9n nacido. Es la primera vez que un beb\u00e9 de este tipo de dinosaurio aparece en la franquicia <em>Jurassic<\/em> y ha sido un trabajo muy demandante hacerlo protagonista del video. <br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"evolucion-de-jeep-evolucion-de-la-saga-jurassic\"><strong>Evoluci\u00f3n de Jeep, evoluci\u00f3n de la saga Jurassic<\/strong><\/h2>\n\n\n\n<p>Al videochat de presentaci\u00f3n de la campa\u00f1a ante los medios de comunicaci\u00f3n acudieron Christian Meunier, CEO de la marca Jeep, Olivier Francois, CMO global de Stellantis, Randy Ortiz, VP de Contenido y publicidad de Jeep, y Graeme Puttock, especialista de efectos especiales encargado de la recreaci\u00f3n del carnotauro. En el encuentro virtual, Christian Meunier no dud\u00f3 en se\u00f1alar que la marca Jeep se hab\u00eda expandido sustancialmente en las tres d\u00e9cadas desde la aparici\u00f3n de un Jeep Wrangler de primera generaci\u00f3n en la pel\u00edcula \u201c<em>Jurassic Park<\/em>\u201d de 1992. Desde entonces hasta ahora \u201chemos entrado en nuevos segmentos de SUVs, hemos aumentado nuestra producci\u00f3n global y, con el lanzamiento de nuestra gama de <strong><a href=\"https:\/\/queautocompro.com\/stellantis-presenta-su-estrategia-de-software-e-inteligencia-artificial-para-sus-vehiculos\/\" target=\"_blank\" rel=\"noreferrer noopener\">4xe electrificados<\/a>,<\/strong> entre los que se incluye el Wrangler 4xe, hemos desarrollado los veh\u00edculos 4&#215;4 m\u00e1s capaces y sostenibles del mundo\u201d, concluy\u00f3.<br><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Olivier Francois a\u00f1adi\u00f3 que la campa\u00f1a hab\u00eda sido lanzada en varios idiomas, como espa\u00f1ol, franc\u00e9s, alem\u00e1n y chino. Los medios hispanos presentes entonces le preguntaron si habr\u00eda una versi\u00f3n del anuncio para el los latinos de Estados Unidos. El propio Francois respondi\u00f3 que ser\u00eda una &#8220;gran idea&#8221; contar con una versi\u00f3n del spot en exclusiva para este mercado. <br><br><br><\/p>\n\n\n\n<p>Finalmente, <a href=\"https:\/\/queautocompro.com\/meunier-tiene-una-mision-clara-para-jeep%ef%bf%bc\/\">Christian Meunier<\/a> explic\u00f3 que el Wrangler 4xe s\u00ed aparece en el comercial pero no en la pel\u00edcula porque en el momento del rodaje a\u00fan no se hab\u00eda presentado el modelo. S\u00ed que aparecen un <a href=\"https:\/\/queautocompro.com\/jeep-gladiator-primera-prueba-de-manejo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jeep Gladiator<\/a> y un <strong>Wagoneer<\/strong> de primera generaci\u00f3n. <br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/queautocompro.com\/wp-content\/uploads\/2022\/06\/Interview-Jurassic.jpeg\"><img decoding=\"async\" src=\"https:\/\/queautocompro.com\/wp-content\/uploads\/2022\/06\/Interview-Jurassic-1024x624.jpeg\" alt=\"\" class=\"wp-image-114012\" \/><\/a><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ventajas-para-clientes-jeep-wave\">Ventajas para clientes Jeep Wave<\/h2>\n\n\n\n<p>Ortiz confirm\u00f3 que la campa\u00f1a tocar\u00e1 Tier 1, 2 y 3,  los concesionarios recibir\u00e1n un kit de activaci\u00f3n, con posters, material promocional y entradas para los clientes <a href=\"https:\/\/www.jeep.com\/jeep-wave.html\">Jeep Wave<\/a>  quienes podr\u00e1n registrarse para ver la pel\u00edcula en autocines en ciertas ciudades de los Estados Unidos antes del estreno mundial previsto para el d\u00eda 10 de junio (Detroit, Chicago, Nueva York, Miami, Los \u00c1ngeles, el 8 de junio, y Warwick, Nueva Jersey, el 9 de junio)<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/queautocompro.com\/wp-content\/uploads\/2022\/06\/Jurassic-World.jpg\"><img decoding=\"async\" src=\"https:\/\/queautocompro.com\/wp-content\/uploads\/2022\/06\/Jurassic-World-1024x528.jpg\" alt=\"\" class=\"wp-image-114013\" \/><\/a><\/figure>\n\n\n\n<p>El final del comercial es tan bueno como el principio, llega la mam\u00e1 carnotauro.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-ultima-de-una-saga\"><strong>La \u00faltima de una saga<\/strong><\/h2>\n\n\n\n<p>Se trata de la \u00faltima fase de la colaboraci\u00f3n entre Universal Pictures y Jeep, una asociaci\u00f3n que arranc\u00f3 all\u00e1 por 1992, a\u00f1o de emisi\u00f3n de la primera pel\u00edcula de la franquicia, la m\u00edtica <em>Jurassic Park<\/em>. En aquella ocasi\u00f3n, el Dr. Ian Malcom lograba escapar del acecho de los dinosaurios en el asiento trasero de un Jeep Wrangler 1992.<br><br><\/p>\n\n\n\n<p><br>En el comercial del Big Game de 2018, en una fase m\u00e1s de la relaci\u00f3n con la productora, Jeep rindi\u00f3  homenaje a aquella ic\u00f3nica escena de 1992 con un video protagonizado por el Jeep Wrangler JL, presentado el a\u00f1o anterior.<br><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=R968vVk4ONA\n<\/div><\/figure>\n\n\n\n<p>Puedes ver el comercial en Youtube.<\/p>\n\n\n\n<p><br><br>Ahora en 2022, y como reflejo de la evoluci\u00f3n de la colaboraci\u00f3n entre el gigante automovil\u00edstico y Universal y como muestra de la expansi\u00f3n hacia nuevos horizontes de la marca Jeep, es el Jeep Wrangler 4xe el protagonista del spot publicitario. <\/p>\n\n\n\n<p>M\u00e1s sobre <a href=\"https:\/\/queautocompro.com\/category\/marcas\/\">Jeep<\/a> en nuestra secci\u00f3n de marcas.<\/p>\n\n\n\n<p>Aqu\u00ed nuestro ultimo review del <a href=\"https:\/\/youtu.be\/jhk_WoYQNJY\">Wrangler 4xe<\/a><br><\/p>\n\n\n\n<p><br><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeep lanza un nuevo comercial protagonizado por el Jeep Wrangler 4xe y un bebe dinosaurio para promocionar la pel\u00edcula Jurassic World Dominion<\/p>\n","protected":false},"author":70,"featured_media":1587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,272,13,1279],"tags":[1312,1317,1314,1315,1311,18,1321,1320,1322,1319,1316,1313,1318,1323,1324],"class_list":["post-1586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz","category-autos-nuevos","category-notas","category-suvs","tag-anuncios","tag-campana-de-marketing","tag-christian-meunier","tag-comercial-de-television","tag-comerciales","tag-jeep","tag-jeep-wave","tag-jeep-wrangler","tag-jeep-wrangler-4xe","tag-jurassic","tag-jurassic-park","tag-jurassic-world-dominion","tag-olivier-francois","tag-universal","tag-universal-pictures"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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